StyleMeMama ("we," "us," or "our") is a personal styling tool that helps you understand your color season, Kibbe type, and proportions so you can shop and get dressed with more confidence. This policy explains what we collect, how we use it, and the choices you have. If anything here is unclear, email us at [email protected].
What we collect
We only collect what we need to run the service:
- Account info. Your email address and name, provided through Clerk when you sign up or sign in.
- Photos you upload. Face and body photos you submit for analysis. These are stored privately in Cloudflare R2 and associated only with your account.
- Analysis results. The color season, Kibbe type, face shape, and related guidance generated from your uploads.
- Billing info. If you subscribe, Stripe handles your payment details. We never see or store full card numbers — we only keep subscription status and a Stripe customer reference.
- Basic usage data. Standard server logs (IP address, browser type, timestamps) used to keep the service running and secure.
How we use your information
- To generate your color, Kibbe, and proportion analyses.
- To show you your past results and personalized guidance.
- To process subscriptions and send receipts.
- To keep accounts secure and prevent abuse.
- To respond when you email us for support.
- To send you occasional emails about StyleMeMama — things like new features, styling tips, and offers. Every one includes an unsubscribe link, and opting out never affects your account or purchases.
We do not sell your data, we do not use your photos to train public AI models, and we do not show your uploads to anyone outside of the processing flow described below.
How photos are analyzed
When you request an analysis, the relevant photo is sent from our servers to Google's Gemini API so the model can return a color season, Kibbe type, or face shape result. Google processes the image on our behalf to return that result and does not receive your name, email, or account identifiers. We may evaluate other AI providers (such as Anthropic) in the future for the same purpose; if we do, we will update this policy.
Our results are AI-generated and informational only. They are not a substitute for professional advice. If you would like a human to review a result you believe is wrong, email [email protected] and we will take a look.
You can delete an uploaded photo any time by removing it from your account or by asking us to delete it.
Biometric information
Although our analyses look at your face and body in photos you upload, we do not create or store biometric identifiers — we do not generate face templates, faceprints, or other mathematical representations that could be used to recognize you across photos or services. The only things kept after an analysis are the photo itself (private to your account) and the categorical result (for example, "Soft Autumn"). If we ever change this, we will tell you and obtain consent first, as required by Washington's biometric privacy law (RCW 19.375), Illinois' BIPA, and similar statutes.
Who we share data with
We rely on a small set of vendors to run the service. They only receive what they need to do their job:
- Clerk — authentication and account management.
- Stripe — subscription payments and billing.
- Cloudflare R2 — private storage for uploaded photos.
- Google (Gemini API) — AI analysis of submitted photos.
- Railway / Postgres — application hosting and database.
- Resend — email delivery, for contact-form messages and the emails described above.
We may disclose information if required by law, to protect our users, or as part of a business transfer (for example, if the service is acquired). In that case we will let you know.
How long we keep your data
We keep your account, uploads, and analysis history for as long as you have an active account. When you delete your account, we remove your photos and personal data within 30 days, except for records we are legally required to keep (for example, billing records for tax purposes).
Your choices
- You can view, update, or delete your photos and analyses from your dashboard.
- You can cancel a subscription any time — it stops at the end of the billing period.
- You can opt out of marketing and update emails any time using the unsubscribe link at the bottom of any of them. You will still receive transactional emails, like receipts and important account notices.
- You can request full account deletion by emailing [email protected].
- Depending on where you live (for example, the EU, UK, or California), you may have additional rights to access, correct, export, or restrict the use of your data. Email us and we will help.
Security
Photos are stored in a private Cloudflare R2 bucket and served only through signed, short-lived URLs tied to your account. Traffic is encrypted in transit. No online service is perfectly secure, but we take reasonable care to protect what you share with us.
If we discover a security breach that affects your personal data, we will notify you without undue delay and within any timeframes required by law.
Your California privacy rights
If you live in California, the CCPA/CPRA gives you the right to know what personal information we collect, to delete it, to correct it, and to limit our use of sensitive personal information. We do not sell or share your personal information for cross-context behavioral advertising. To exercise any of these rights, email [email protected] with the subject "California Privacy Request" and we will respond within the timeframe required by law. We will not discriminate against you for exercising these rights.
Your EU / UK rights
If you live in the European Economic Area or the United Kingdom, you have rights under the GDPR to access, correct, delete, export, restrict, or object to our processing of your personal data, and to withdraw consent at any time. We rely on the following legal bases: your consent for AI analysis of photos you upload, performance of a contract for your account and purchases, and our legitimate interests in keeping the Service secure and improving it. Where we transfer data to providers in the United States (such as Google Gemini), we rely on Standard Contractual Clauses or equivalent safeguards. You may also lodge a complaint with your local data protection authority.
Children
StyleMeMama is intended for adults. You must be at least 18 to create an account, and we confirm this at signup. We do not knowingly collect information from anyone under 18. If you believe a minor has created an account, email [email protected] and we will remove it.
Affiliate links
Some of the products in our lookbook are linked through affiliate programs, which means we may earn a small commission if you click through and make a purchase. It costs you nothing extra, and it helps keep the lookbook free for everyone to browse. Affiliate relationships never influence which pieces we recommend — those come from your color season, Kibbe type, and proportions, not from who pays the highest commission.
Cookies
We use a small number of cookies and similar technologies, primarily to keep you signed in (via Clerk) and to remember basic preferences. We do not use advertising trackers.
Changes to this policy
If we make meaningful changes, we will update the "last updated" date above and, when appropriate, notify you by email.
Contact
Questions, requests, or feedback? Email [email protected]. We read every message.