Privacy Policy

StyleMeMama is intended for adults only. You must be at least 18 years of age to use our services.

Before conducting any analysis, we require users to confirm their age. By providing your age and using our services, you confirm that you are at least 18 years old.

Children's Privacy: We do not knowingly collect personal information from individuals under 18 years of age, including children under 13. If we become aware that we have inadvertently collected personal information from anyone under 18, we will take steps to delete such information as soon as possible. If you believe we have collected information from someone under 18, please contact us immediately.

We collect information that you provide directly to us:

• Account Information: Email address, name, age, and gender when you create an account
• Photos: Face and body photos that you upload for color analysis and body type assessment, stored securely in our object storage system
• Body Measurements: Optional measurements (bust, waist, hips, height) for more accurate body shape analysis and clothing size recommendations
• Style Preferences: Aesthetic preferences (romantic, minimalist, edgy, etc.), favorite brands, price ranges, and clothing categories
• Quiz Responses: Answers to onboarding questions about your body profile, style goals, and shopping preferences
• Analysis Results: Seasonal color analysis results (color season, best colors, makeup recommendations), Kibbe body type assessment, and personalized style recommendations
• Generated Style Cards: Downloadable style cards containing your personalized color palette and styling guidance
• Saved Items: Products you save to your wishlist or virtual clothing rack
• Subscription Data: If you upgrade to a paid tier, payment information is processed securely by our payment provider and we retain subscription status information
• Contact Information: Name, email, and message content when you contact us for support

We use the information we collect to:

• Provide AI-powered seasonal color analysis and Kibbe body type assessment services using Google Gemini AI
• Generate personalized lookbooks with curated product recommendations tailored to your color season, body type, style aesthetics, and size
• Create downloadable style cards featuring your color palette, makeup recommendations, body type styling guidance, and denim wash recommendations
• Provide personalized styling advice including necklines, silhouettes, fabrics, and accessories that complement your unique features
• Create and maintain your account, store your analysis results, and manage your wishlist and virtual clothing rack
• Process subscription payments and manage tier access (free vs. paid features)
• Send you updates and communications based on your notification preferences
• Respond to your inquiries and support requests
• Improve our AI models, recommendation algorithms, and develop new features
• Analyze usage patterns to enhance user experience and service quality

Google Gemini AI: Our service uses Google's Gemini AI to analyze your photos and generate personalized style recommendations. Your uploaded photos and related profile data are sent to Google's AI service to perform:

• Seasonal color analysis (analyzing skin tone, hair color, and eye color to determine your color season)
• Kibbe body type assessment (analyzing body structure, proportions, and facial features)
• Style recommendations (generating personalized advice based on your analysis results)

Google Gemini's use of your data is governed by Google's Privacy Policy. We only share the minimum information necessary to provide our analysis services.

Data Storage: Your photos are stored securely in our object storage system (MinIO). Your account data, analysis results, preferences, and saved items are stored in our PostgreSQL database with appropriate security measures.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Your photos are stored securely and are only used for the purpose of providing style analysis services. We do not sell or share your photos with third parties for marketing purposes.

We use session cookies to maintain your login state and provide a seamless experience across our website. These cookies are essential for the operation of our services and include:

• Authentication cookies: To keep you logged in and secure your account
• Preference cookies: To remember your settings and style preferences
• Session cookies: To maintain your session state as you navigate through our website

These cookies are temporary and expire when you close your browser or log out. We do not use tracking cookies or share cookie data with third parties for advertising purposes.

StyleMeMama includes affiliate links to third-party retailers in our personalized lookbook recommendations. When you click on these links and make a purchase, we may earn a commission at no additional cost to you through affiliate networks including Amazon Associates and others.

How Recommendations Work: Our product recommendations in your lookbook are generated by our algorithm based on your color season, Kibbe body type, style aesthetics, size, and brand preferences. We curate products from our catalog of partner brands that best match your unique style profile—recommendations are not influenced by affiliate commission rates.

What We Track: We do not track your purchases or collect information about what you buy through affiliate links. Once you click a link and leave our site, you are subject to the privacy policy of the retailer's website.

These affiliate relationships help support our service and allow us to continue providing accessible style analysis tools. When you click an affiliate link, you will be directed to a third-party website that has its own privacy policy and terms of service.

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Delete your account and associated data through your account settings
• Opt out of marketing communications through your notification preferences

To exercise any of these rights, you can use the settings in your account or contact us directly.

We retain your personal information for as long as your account is active or as needed to provide you services. If you delete your account, we will delete your personal information, including uploaded photos, within a reasonable timeframe.

Guest session data may be retained temporarily to allow you to continue your experience, but will be automatically removed after a period of inactivity.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.